ROLE - Product, Design & Engineering Management (IC, Consultant)

WHAT?

Localytics is a Real-Estate Analytics-cum-Design Platform where users can perform market research on micro-markets for real-estate development and ancillary activities, design & plan the whole schema of the residential/ commercial projects via AI-generated BIM Models, and manage the whole construction operations on the platform.

WHY?

Real Estate Industry, although being 2nd largest employment generation industry, lacks transparency in the whole process due to lack of structured data around its overall operations. Due to the state-level jurisdiction over real-estate activities in India, there’s a lot of data available in a non-standardized and fragmented format which makes it difficult (next to impossible) to access and utilize it cohesively for the data-centric activities by the developers and architects while planning any projects.

With changing spending habits of Millennials and Gen Zs, and their tastes for personalized homes, workspaces, retail centers etc., data has become a super valuable and in demand commodity for builders and developers before taking on a new project. Billions of rupees are spent annually on market research and personalization, and thus, the need for such a holistic platform.

HOW?

The platform aims to create a more structured data library overlayed in a spatial map format where we aim to provide detailed information starting from land ownership & its legal status to its financial/ ownership history (wherever applicable), locality, monetary potential and demographics among many other data points (please refer the first shot below).

Following are couple of shots for your reference -